According to the data provided by a recent survey conducted in France, more than half of participants stated that the most important criterion to them when purchasing beauty and cosmetics products was the price. The composition of the product was selected by about 43 percent of participants. Meanwhile, the brand was the third most popular criterion among French consumers that year.
Main purchasing criteria for cosmetics and beauty products among consumers in France in 2023
The question was phrased by the source as follows: "When you buy cosmetics/beauty products, what is/are the most important criterion/criteria for you?".
Multiple answers were allowed.
*Option selected by consumers who never buy such products.
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YouGov. (February 21, 2023). Main purchasing criteria for cosmetics and beauty products among consumers in France in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/445578/main-purchasing-criterion-for-personal-care-products-france/
YouGov. "Main purchasing criteria for cosmetics and beauty products among consumers in France in 2023." Chart. February 21, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/445578/main-purchasing-criterion-for-personal-care-products-france/
YouGov. (2023). Main purchasing criteria for cosmetics and beauty products among consumers in France in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/445578/main-purchasing-criterion-for-personal-care-products-france/
YouGov. "Main Purchasing Criteria for Cosmetics and Beauty Products among Consumers in France in 2023." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/445578/main-purchasing-criterion-for-personal-care-products-france/
YouGov, Main purchasing criteria for cosmetics and beauty products among consumers in France in 2023 Statista, https://www.statista.com/statistics/445578/main-purchasing-criterion-for-personal-care-products-france/ (last visited November 23, 2024)
Main purchasing criteria for cosmetics and beauty products among consumers in France in 2023 [Graph], YouGov, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/445578/main-purchasing-criterion-for-personal-care-products-france/
