Leading FMCG brands in the Balearic Islands Spain 2014

Leading fast moving consumer goods brands ranked by consumer reach in the Balearic Islands (Spain) in 2014

CharacteristicConsumer Reach Points in millions
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Statistic: Leading fast moving consumer goods brands ranked by consumer reach in the Balearic Islands (Spain) in 2014 (in million Consumer Reach Points*)
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Release date

July 2015

Region

Spain

Survey time period

October 2013 to October 2014

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households.

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