Leading FMCG brands in the Community of Madrid Spain 2014

Published by Statista Research Department, Jul 9, 2015
This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in the Community of Madrid, Spain in 2014. As in the national ranking, Coca-Cola ranked first in the Community of Madrid. The brand Don Simón had 14 million consumer reach points in that region.

Leading fast moving consumer goods brands ranked by consumer reach in the Community of Madrid (Spain) in 2014 (in million Consumer Reach Points*)

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Release date

July 2015

Region

Spain

Survey time period

October 2013 to October 2014

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households nationwide. Number of households per region were not disclosed.

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