This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in the Community of Madrid, Spain in 2014. As in the national ranking, Coca-Cola ranked first in the Community of Madrid. The brand Don Simón had 14 million consumer reach points in that region.
Leading fast moving consumer goods brands ranked by consumer reach in the Community of Madrid (Spain) in 2014
(in million Consumer Reach Points*)
* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households nationwide. Number of households per region were not disclosed.
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Kantar Worldpanel. (July 9, 2015). Leading fast moving consumer goods brands ranked by consumer reach in the Community of Madrid (Spain) in 2014 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/445133/leading-fmcg-brands-in-the-community-of-madrid-spain/
Kantar Worldpanel. "Leading fast moving consumer goods brands ranked by consumer reach in the Community of Madrid (Spain) in 2014 (in million Consumer Reach Points*)." Chart. July 9, 2015. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/445133/leading-fmcg-brands-in-the-community-of-madrid-spain/
Kantar Worldpanel. (2015). Leading fast moving consumer goods brands ranked by consumer reach in the Community of Madrid (Spain) in 2014 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/445133/leading-fmcg-brands-in-the-community-of-madrid-spain/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods Brands Ranked by Consumer Reach in The Community of Madrid (Spain) in 2014 (in Million Consumer Reach Points*)." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/445133/leading-fmcg-brands-in-the-community-of-madrid-spain/
Kantar Worldpanel, Leading fast moving consumer goods brands ranked by consumer reach in the Community of Madrid (Spain) in 2014 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/445133/leading-fmcg-brands-in-the-community-of-madrid-spain/ (last visited December 24, 2024)
Leading fast moving consumer goods brands ranked by consumer reach in the Community of Madrid (Spain) in 2014 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, July 9, 2015. [Online]. Available: https://www.statista.com/statistics/445133/leading-fmcg-brands-in-the-community-of-madrid-spain/
