This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Catalonia, Spain in 2014. As in the national ranking, Coca-Cola ranked first in the region of Catalonia. Second and third places were held by the yogurt brands Danone and Activia.
Leading fast moving consumer goods brands ranked by consumer reach in Catalonia (Spain) in 2014
(in million Consumer Reach Points*)
* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households nationwide. Number of households per region were not disclosed.
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Kantar Worldpanel. (July 9, 2015). Leading fast moving consumer goods brands ranked by consumer reach in Catalonia (Spain) in 2014 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/445103/leading-fmcg-brands-in-catalonia-spain/
Kantar Worldpanel. "Leading fast moving consumer goods brands ranked by consumer reach in Catalonia (Spain) in 2014 (in million Consumer Reach Points*)." Chart. July 9, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/445103/leading-fmcg-brands-in-catalonia-spain/
Kantar Worldpanel. (2015). Leading fast moving consumer goods brands ranked by consumer reach in Catalonia (Spain) in 2014 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/445103/leading-fmcg-brands-in-catalonia-spain/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods Brands Ranked by Consumer Reach in Catalonia (Spain) in 2014 (in Million Consumer Reach Points*)." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/445103/leading-fmcg-brands-in-catalonia-spain/
Kantar Worldpanel, Leading fast moving consumer goods brands ranked by consumer reach in Catalonia (Spain) in 2014 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/445103/leading-fmcg-brands-in-catalonia-spain/ (last visited November 21, 2024)
Leading fast moving consumer goods brands ranked by consumer reach in Catalonia (Spain) in 2014 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, July 9, 2015. [Online]. Available: https://www.statista.com/statistics/445103/leading-fmcg-brands-in-catalonia-spain/
