Kohl's: net marketing costs 2015-2024
In 2024, Kohl's Corporation spent around 787 million U.S. dollars on marketing, which was about 4.9 percent of the company's total revenue. In that year, the company saw a net income of 109 million U.S. dollars, compared to a recent peak of 938 million U.S. dollars of net income in 2021.