Spain: leading health & beauty brands 2023, based on household penetration rate

Published by Statista Research Department, Aug 13, 2024

In 2023, Colgate was the health and beauty brand with the highest household penetration rate in Spain, with 45.3 percent of household purchasing this brand. Nivea and Garnier ranked in second and third place, with penetration rates of 38 percent and 32 percent, respectively.

Leading health and beauty brands in Spain in 2023, by household penetration rate

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Release date

August 2024

Region

Spain

Survey time period

2023

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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