Spain: leading home care brands 2022, based on household penetration rate

Published by Statista Research Department, Aug 7, 2023
In 2022, Fairy was the home care brand with the highest penetration rate in Spain. The Procter & Gamble owned dish soap and detergent brand, Fairy, had 54.6 percent of Spanish households buying their brand. Other home care brands with a significant household penetration were Scottex, Kh7, Finish, Ariel, and Vileda.

Leading home care brands in Spain in 2022, by household penetration rate

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Release date

August 2023

Region

Spain

Survey time period

2022

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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