In 2021, Procter & Gamble invested most of its measured-media advertising budget into broadcast and cable TV in the United States. The company spent nearly 880 million U.S. dollars on ads on broadcast television, while advertising on cable TV networks amounted to roughly 845 million U.S. dollars. That same year, Procter & Gamble spent nearly 2.4 billion U.S. dollars on measured-media advertising.
Procter & Gamble's advertising spending in the United States in 2021, by medium
(in million U.S. dollars)
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Procter & Gamble's advertising spending in the United States in 2021, by medium
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The figures includes measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology. Figures for 2009 to 2011 come from earlier AdAge publications. Figures have been rounded.
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Advertising Age. (July 27, 2022). Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age. "Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) ." Chart. July 27, 2022. Statista. Accessed April 12, 2025. https://www.statista.com/statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age. (2022). Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) . Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age. "Procter & Gamble's Advertising Spending in The United States in 2021, by Medium (in Million U.S. Dollars) ." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age, Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/ (last visited April 12, 2025)
Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
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