This statistic presents the preferred video content payment model among smartphone users as of May 2015. During the survey period, it was found that 15 percent of respondents indicated they would prefer to pay a monthly subscription fee for a package of mobile video without advertising.
Preferred video content payment models among smartphone users as of May 2015
Characteristic
Share of respondents
Pay for each mobile video I watch, with no advertising
8%
Pay a subscription fee for a package of mobile video over a month, with no advertising
Data is based on a survey of 24 global markets with 200 consumers each. "Specifically related to mobile video you watch on your smartphone, would you rather:"
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IAB (U.S.). (June 8, 2015). Preferred video content payment models among smartphone users as of May 2015 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/444786/preferred-video-content-payment-model-smartphone-users/
IAB (U.S.). "Preferred video content payment models among smartphone users as of May 2015." Chart. June 8, 2015. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/444786/preferred-video-content-payment-model-smartphone-users/
IAB (U.S.). (2015). Preferred video content payment models among smartphone users as of May 2015. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/444786/preferred-video-content-payment-model-smartphone-users/
IAB (U.S.). "Preferred Video Content Payment Models among Smartphone Users as of May 2015." Statista, Statista Inc., 8 Jun 2015, https://www.statista.com/statistics/444786/preferred-video-content-payment-model-smartphone-users/
IAB (U.S.), Preferred video content payment models among smartphone users as of May 2015 Statista, https://www.statista.com/statistics/444786/preferred-video-content-payment-model-smartphone-users/ (last visited November 22, 2024)
Preferred video content payment models among smartphone users as of May 2015 [Graph], IAB (U.S.), June 8, 2015. [Online]. Available: https://www.statista.com/statistics/444786/preferred-video-content-payment-model-smartphone-users/
