This statistic presents opinions on mobile video usage according to smartphone users as of May 2015 in global regions. During the survey period, it was found that 23 percent of respondents from the United States and Canada indicated they watch less TV because they watch videos on their smartphones.
Opinion on mobile video usage according to smartphone users in global regions as of May 2015
Characteristic
Total
US and Canada
Europe
Latin America
Australia and New Zealand
East Asia
I only watch video on my smartphone when I have a Wi-Fi connection
40%
41%
35%
47%
40%
47%
I watch more video on my smartphone now than I did a year ago
35%
46%
35%
32%
37%
34%
I switch to a bigger screen for watching longer videos like full-length movies
31%
35%
31%
27%
35%
27%
I would watch more smartphone video if it didn’t use up my time/data plan
25%
28%
23%
28%
31%
14%
I watch less TV because I watch video on my smartphone
Data is based on a survey of 24 global markets with 200 consumers each. "Which of the following do you agree with regarding mobile video? Please check all that apply."
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IAB (U.S.). (June 8, 2015). Opinion on mobile video usage according to smartphone users in global regions as of May 2015 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/444760/opinion-on-mobile-video-usage-smartphone-region/
IAB (U.S.). "Opinion on mobile video usage according to smartphone users in global regions as of May 2015." Chart. June 8, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/444760/opinion-on-mobile-video-usage-smartphone-region/
IAB (U.S.). (2015). Opinion on mobile video usage according to smartphone users in global regions as of May 2015. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/444760/opinion-on-mobile-video-usage-smartphone-region/
IAB (U.S.). "Opinion on Mobile Video Usage According to Smartphone Users in Global Regions as of May 2015." Statista, Statista Inc., 8 Jun 2015, https://www.statista.com/statistics/444760/opinion-on-mobile-video-usage-smartphone-region/
IAB (U.S.), Opinion on mobile video usage according to smartphone users in global regions as of May 2015 Statista, https://www.statista.com/statistics/444760/opinion-on-mobile-video-usage-smartphone-region/ (last visited December 22, 2024)
Opinion on mobile video usage according to smartphone users in global regions as of May 2015 [Graph], IAB (U.S.), June 8, 2015. [Online]. Available: https://www.statista.com/statistics/444760/opinion-on-mobile-video-usage-smartphone-region/
