In 2022, the list of top eight leading home care brands in Spain was led by Fairy. The Procter & Gamble owned dish soap and detergent brand had about 27 million Consumer Reach Points (CRPs), which is a metric used to measure brand penetration and consumer choice. Fairy also had the highest rate of household penetration in the European market. Second on the list were the toilet paper brands, Foxy and Scottex, with 14 million CRPs each.
Leading home care brands in Spain in 2022
(in million Consumer Reach Points)
Characteristic
Consumer Reach Points in millions
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*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 7, 2023). Leading home care brands in Spain in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel. "Leading home care brands in Spain in 2022 (in million Consumer Reach Points)." Chart. August 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel. (2023). Leading home care brands in Spain in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel. "Leading Home Care Brands in Spain in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/444712/leading-home-care-brands-consumer-reach-in-spain/
Kantar Worldpanel, Leading home care brands in Spain in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/444712/leading-home-care-brands-consumer-reach-in-spain/ (last visited July 22, 2024)
Leading home care brands in Spain in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/444712/leading-home-care-brands-consumer-reach-in-spain/