This statistic presents the leading fast moving consumer goods (FMCG) brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2021. That year, Coca-Cola was the leading brand for FMCG in Spain, with approximately 132 million consumer reach points. El Pozo and Central Lechera Asturiana ranked in second and third place, with 120 million and 97 million consumer reach points, respectively.
Leading fast moving consumer goods (FMCG) brands ranked by consumer reach points in Spain in 2021 (in millions)*
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (June 29, 2022). Leading fast moving consumer goods (FMCG) brands ranked by consumer reach points in Spain in 2021 (in millions)* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands ranked by consumer reach points in Spain in 2021 (in millions)*." Chart. June 29, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel. (2022). Leading fast moving consumer goods (FMCG) brands ranked by consumer reach points in Spain in 2021 (in millions)*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Ranked by Consumer Reach Points in Spain in 2021 (in Millions)*." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands ranked by consumer reach points in Spain in 2021 (in millions)* Statista, https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/ (last visited December 22, 2024)
Leading fast moving consumer goods (FMCG) brands ranked by consumer reach points in Spain in 2021 (in millions)* [Graph], Kantar Worldpanel, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
