The statistic presents opinions on content assets most lacking on B2B vendor websites according to buyers in the United States in 2014. During the survey, 51 percent of all respondents stated that contact information was most frequently lacking on vendor websites.
Content assets most lacking on B2B vendor websites according to buyers in the United States as of November 2014
Characteristic
Share of respondents
Thorough contact information
51%
Client list
37%
Research reports
35%
Case studies
34%
Testimonials
31%
White papers
30%
About info/team bios
29%
0%5%10%15%20%25%30%35%40%45%50%55%60%
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KoMarketing. (April 9, 2015). Content assets most lacking on B2B vendor websites according to buyers in the United States as of November 2014 [Graph]. In Statista. Retrieved April 15, 2025, from https://www.statista.com/statistics/444536/missing-information-on-vendor-websites-us/
KoMarketing. "Content assets most lacking on B2B vendor websites according to buyers in the United States as of November 2014." Chart. April 9, 2015. Statista. Accessed April 15, 2025. https://www.statista.com/statistics/444536/missing-information-on-vendor-websites-us/
KoMarketing. (2015). Content assets most lacking on B2B vendor websites according to buyers in the United States as of November 2014. Statista. Statista Inc.. Accessed: April 15, 2025. https://www.statista.com/statistics/444536/missing-information-on-vendor-websites-us/
KoMarketing. "Content Assets Most Lacking on B2b Vendor Websites According to Buyers in The United States as of November 2014." Statista, Statista Inc., 9 Apr 2015, https://www.statista.com/statistics/444536/missing-information-on-vendor-websites-us/
KoMarketing, Content assets most lacking on B2B vendor websites according to buyers in the United States as of November 2014 Statista, https://www.statista.com/statistics/444536/missing-information-on-vendor-websites-us/ (last visited April 15, 2025)
Content assets most lacking on B2B vendor websites according to buyers in the United States as of November 2014 [Graph], KoMarketing, April 9, 2015. [Online]. Available: https://www.statista.com/statistics/444536/missing-information-on-vendor-websites-us/
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