This statistic shows the results of a survey among retail trade executives concerning the departments which play a key role for the digital future of their companies in Germany in 2014. During the survey period it was found that roughly 16 percent of respondents said that the sales department played the key role in leading the company into the digital future.
Apart from the management, who is chiefly responsible for leading your company into the digital future?
managers and marketing directors in the retail sector
Supplementary notes
Multiple answers were possible; the source does not specify the date of the survey.
Original German survey question: "Wer spielt unterhalb der Geschäftsführung die Schlüsselrolle, um das Unternehmen in allen Bereichen in die digitale Zukunft zu führen?"
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Horizont. (November 12, 2014). Apart from the management, who is chiefly responsible for leading your company into the digital future? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/444469/digital-future-key-company-departments-germany/
Horizont. "Apart from the management, who is chiefly responsible for leading your company into the digital future?." Chart. November 12, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/444469/digital-future-key-company-departments-germany/
Horizont. (2014). Apart from the management, who is chiefly responsible for leading your company into the digital future?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/444469/digital-future-key-company-departments-germany/
Horizont. "Apart from The Management, Who Is Chiefly Responsible for Leading Your Company into The Digital Future?." Statista, Statista Inc., 12 Nov 2014, https://www.statista.com/statistics/444469/digital-future-key-company-departments-germany/
Horizont, Apart from the management, who is chiefly responsible for leading your company into the digital future? Statista, https://www.statista.com/statistics/444469/digital-future-key-company-departments-germany/ (last visited December 22, 2024)
Apart from the management, who is chiefly responsible for leading your company into the digital future? [Graph], Horizont, November 12, 2014. [Online]. Available: https://www.statista.com/statistics/444469/digital-future-key-company-departments-germany/
