In 2021, mobile was expected to garner a lion's share of programmatic digital video advertising spending in the United States, with 24.26 billion U.S. dollars. The two remaining devices - connected TV (CTV) and desktops were forecast to attract around seven and 3.7 billion dollars, respectively.
Programmatic digital video advertising spending in the United States in 2021, by device
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PubMatic. (August 15, 2020). Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic. "Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars)." Chart. August 15, 2020. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic. (2020). Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic. "Programmatic Digital Video Advertising Spending in The United States in 2021, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/
PubMatic, Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/ (last visited March 11, 2025)
Programmatic digital video advertising spending in the United States in 2021, by device (in billion U.S. dollars) [Graph], PubMatic, August 15, 2020. [Online]. Available: https://www.statista.com/statistics/443989/digital-video-advertising-spending-in-the-us/