Frequency of users of 'Shower & Bath Products' in FR 2023

Published by Statista Research Department, Aug 1, 2024
According to this Kantar survey from 2024, 29.2 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 1.9 million people have a frequency level of 'Light users'.

Number of users of 'Shower & Bath Products' in France (FR) 2023, by frequency (in 1,000s)

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Source

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Release date

July 2024

Region

France

Survey time period

Jan 1st to Dec 31st 2023

Number of respondents

15,253 respondents

Age group

15 years and older

Supplementary notes

* The source indicates:
- Heavy users consumed shower gel and bath product 'once a day or more'
- Medium users consumed shower gel and bath product 'two or three times a week'
- Light users consumed shower gel and bath product ' once a week' or 'less than once a week'

Figures estimated by the source on the basis of survey responses.

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