Ranking of brands in Denmark 2019, by Buzz score
Lego A/S - or the Lego Group respectively - is a family-owned company and one of the largest toy manufacturer in the world - as of 2018, the company generated a revenue of 4.87 billion euros. With a value of more than 43 billion Danish kroner, the Lego Group was also the most Danish valuable brand in 2019, before the business conglomerate Maersk with a value of almost 29 billion Danish kroner and dairy producer Arla (21,972 million Danish kroner).