Leading inbound travel markets in Croatia 2021-2023

Croatia is one of Europe’s most popular tourist destinations when it comes to beach vacations, attracting nearly 50 million visitors in 2023. Most of them traveled from Germany, with approximately 3.2 million visitors arriving from the country. Austria and Slovenia were two other key tourist markets for Croatia, although figures were significantly lower, at 1.5 million arrivals in 2023, respectively.

Tourism’s contribution to GDP

The contribution of Croatia’s tourism sector to the country’s economic success is undeniable. In 2023, the sector’s share in Croatia’s gross domestic product was measured at nearly 19 percent, which was still below pre-pandemic levels. However, this figure is forecast to increase over the following years and reach over 26 percent by 2028.

Most popular tourist towns

Croatia’s capital, Zagreb, recorded the highest number of overnight visitors in 2022, at almost 1.1 million arrivals, marking a significant increase compared to the preceding year. Rovinj, a fishing port in west Croatia, was the second-most visited town in 2022, attracting over one million tourists. Dubrovnik, also known for its role as a main filming spot for King’s Landing in Game of Thrones, came third in the ranking with 786,000 visitors.