Finland: top brands ranked by Buzz score 2019

This statistic ranks leading brands from all industries in Finland by average Buzz score in 2019. The discount supermarket chain Lidl ranked number one with a score of 36.5, followed by the Finnish food industry corporation Fazer and the hypermarket chain Prisma. Prisma is owned by S-Group, a Finnish retailing co-operative, who also owns S-pankki (in English: S-Bank) that ranked fourth in the Buzz score ranking of leading brands in Finland. The dairy manufacturing company Valio ranked fifth, followed by Finnair, the largest airline of Finland.

Leading brands across all industries ranked by Buzz score in Finland in 2019

Characteristic	Buzz score*
Lidl	36.5
Fazer	36
Prisma	31.1
Yle Areena	27.9
S-Pankki	27.4
Finnair	26.8
Valio	24.2
K-citymarket	23.6
Fiskars	22.6
Verkkokauppa.com	22.4

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Release date

2020

More information

Region

Finland

Survey time period

January 1 to December 31, 2019

Supplementary notes

*YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The source adds the following information: "Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand."

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2019.

The source does not provide a publication date.

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