This statistic shows the results of a survey concerning the level of interest in information about online services in Germany from 2013 to 2020. In 2020, roughly 12 million Germans aged 14 years and older were very interested in information about online services.
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
Number of people interested in information about online services in Germany from 2013 to 2020, by level of interest
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2011: VuMA 2012; 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMa 2019.
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
Deviations from the total number of respondents are due to those who preferred not to answer.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Number of people interested in information about online services in Germany from 2013 to 2020, by level of interest (in millions) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/443551/interest-in-information-about-online-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of people interested in information about online services in Germany from 2013 to 2020, by level of interest (in millions)." Chart. November 18, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/443551/interest-in-information-about-online-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Number of people interested in information about online services in Germany from 2013 to 2020, by level of interest (in millions). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/443551/interest-in-information-about-online-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of People Interested in Information about Online Services in Germany from 2013 to 2020, by Level of Interest (in Millions)." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/443551/interest-in-information-about-online-services-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of people interested in information about online services in Germany from 2013 to 2020, by level of interest (in millions) Statista, https://www.statista.com/statistics/443551/interest-in-information-about-online-services-germany/ (last visited November 03, 2024)
Number of people interested in information about online services in Germany from 2013 to 2020, by level of interest (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/443551/interest-in-information-about-online-services-germany/