This statistic presents the responses to a study regarding mobile video viewing habits in the United States as of May 2014. During the reported period, 71 percent of respondents stated that they preferred free mobile videos with advertisements. In contrast, 19 percent of respondents were willing to pay a monthly subscription fee for a package of mobile videos without advertising.
Preferred mobile video content payment model according to smartphone video users in the United States as of May 2014
Smartphone owners who watched either short or long mobile videos
Supplementary notes
Data is based on a survey of 24 global markets with 200 consumers each.
Original prompt: Specifically related to mobile video you watch on your smartphone, would you rather..
Total Study n= 4,800
Values may not add up to 100 percent due to rounding.
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IAB (U.S.). (June 8, 2015). Preferred mobile video content payment model according to smartphone video users in the United States as of May 2014 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/443494/payment-model-preference-mobile-video-usa/
IAB (U.S.). "Preferred mobile video content payment model according to smartphone video users in the United States as of May 2014." Chart. June 8, 2015. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/443494/payment-model-preference-mobile-video-usa/
IAB (U.S.). (2015). Preferred mobile video content payment model according to smartphone video users in the United States as of May 2014. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/443494/payment-model-preference-mobile-video-usa/
IAB (U.S.). "Preferred Mobile Video Content Payment Model According to Smartphone Video Users in The United States as of May 2014." Statista, Statista Inc., 8 Jun 2015, https://www.statista.com/statistics/443494/payment-model-preference-mobile-video-usa/
IAB (U.S.), Preferred mobile video content payment model according to smartphone video users in the United States as of May 2014 Statista, https://www.statista.com/statistics/443494/payment-model-preference-mobile-video-usa/ (last visited November 19, 2024)
Preferred mobile video content payment model according to smartphone video users in the United States as of May 2014 [Graph], IAB (U.S.), June 8, 2015. [Online]. Available: https://www.statista.com/statistics/443494/payment-model-preference-mobile-video-usa/
