As of 2024, Millennials / Generation Y made up the largest share of both e-cigarettes and vape pen users in the United States (U.S.) by far. Unsurprisingly, Baby Boomer amounted to a very small share of these devices' users.
Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation
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Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation
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Tobacco product usage
Question: Which tobacco products do you smoke/consume at least occasionally? (multi-pick)
Base: respondents who can legally buy tobacco
Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the Statista Consumer Insights.
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Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
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Statista Consumer Insights. (May 24, 2024). Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights. "Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation." Chart. May 24, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights. (2024). Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights. "Use of E-cigarettes and Vape Pens in The United States (U.S.) in 2024, by Generation." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights, Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation Statista, https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/ (last visited April 21, 2025)
Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation [Graph], Statista Consumer Insights, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
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