As of 2024, Millennials / Generation Y made up the largest share of both e-cigarettes and vape pen users in the United States (U.S.) by far. Unsurprisingly, Baby Boomer amounted to a very small share of these devices' users.
Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation
Characteristic
E-cigarettes
Vaporizer / Vape pen
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Tobacco product usage
Question: Which tobacco products do you smoke/consume at least occasionally? (multi-pick)
Base: respondents who can legally buy tobacco
Each update contains the interviews of the last 12 months. If you are looking for further details you can find more information in the methodology for the Statista Consumer Insights.
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Statista Consumer Insights. (May 24, 2024). Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights. "Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation." Chart. May 24, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights. (2024). Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights. "Use of E-cigarettes and Vape Pens in The United States (U.S.) in 2024, by Generation." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/
Statista Consumer Insights, Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation Statista, https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/ (last visited July 22, 2024)
Use of e-cigarettes and vape pens in the United States (U.S.) in 2024, by generation [Graph], Statista Consumer Insights, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/443152/e-cigarettes-usage-share-of-us-adults-by-age-group/