When it came to Austrian brands, there was only one clear winner in terms of value in 2024. The Austrian energy drinks brand Red Bull had a brand value over five times higher than the second most valuable brand, Novomatic. Red Bull’s brand value amounted to nearly 19 billion euros.
The biggest player in the industry: Red Bull
Red Bull GmbH was founded in 1987 and is headquartered in Fuschl am See in Austria, close to Salzburg. Operating in more than 175 countries worldwide, the company saw global revenue reach 10.55 billion euros. The energy drink manufacturer's most renowned brand, Red Bull, saw over 12 billion cans sold worldwide in 2023.
One of the major players in the field: Swarovski
Wattens-based Swarovski is most well-known for the production of lead glass (crystal) and is one of the most-known jewelry brands in the United States and worldwide. The company currently conducts business in three areas, including crystals, optical instruments (telescopes, binoculars, etc.) and the manufacturing of grinding, sawing, drilling and dressing tools.
Leading Austrian brands worldwide in 2024, by brand value
(in billion euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
European Brand Institute. (June 26, 2024). Leading Austrian brands worldwide in 2024, by brand value (in billion euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. "Leading Austrian brands worldwide in 2024, by brand value (in billion euros)." Chart. June 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. (2024). Leading Austrian brands worldwide in 2024, by brand value (in billion euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute. "Leading Austrian Brands Worldwide in 2024, by Brand Value (in Billion Euros)." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
European Brand Institute, Leading Austrian brands worldwide in 2024, by brand value (in billion euros) Statista, https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/ (last visited December 22, 2024)
Leading Austrian brands worldwide in 2024, by brand value (in billion euros) [Graph], European Brand Institute, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/443127/most-valuable-corporations-in-austria/
