In 2019, fashion brands performed best on photo-sharing platform Instagram. On average, fashion brands posted 0.96 posts on Instagram per day and generated a 0.68 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.
Social media metrics for global fashion brands in 2019
Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry from our database of over 180,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2019, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
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Rival IQ. (March 4, 2020). Social media metrics for global fashion brands in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ. "Social media metrics for global fashion brands in 2019." Chart. March 4, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ. (2020). Social media metrics for global fashion brands in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ. "Social Media Metrics for Global Fashion Brands in 2019." Statista, Statista Inc., 4 Mar 2020, https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ, Social media metrics for global fashion brands in 2019 Statista, https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/ (last visited August 24, 2024)
Social media metrics for global fashion brands in 2019 [Graph], Rival IQ, March 4, 2020. [Online]. Available: https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
