In 2019, fashion brands performed best on photo-sharing platform Instagram. On average, fashion brands posted 0.96 posts on Instagram per day and generated a 0.68 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.
Social media metrics for global fashion brands in 2019
Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry from our database of over 180,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2019, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rival IQ. (March 4, 2020). Social media metrics for global fashion brands in 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ. "Social media metrics for global fashion brands in 2019." Chart. March 4, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ. (2020). Social media metrics for global fashion brands in 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ. "Social Media Metrics for Global Fashion Brands in 2019." Statista, Statista Inc., 4 Mar 2020, https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
Rival IQ, Social media metrics for global fashion brands in 2019 Statista, https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/ (last visited December 21, 2024)
Social media metrics for global fashion brands in 2019 [Graph], Rival IQ, March 4, 2020. [Online]. Available: https://www.statista.com/statistics/442817/fashion-brand-social-media-metrics/
