South Korea: consumer considerations when comparison shopping 2014

Published by Statista Research Department, Mar 3, 2015
This statistic presents consumer considerations when comparison shopping of online shoppers in South Korea as of October 2014. During the survey period, it was found that consumer or peer reviews were important for 21 percent of consumers when comparison shopping.

Considerations when comparison shopping according to online shoppers in South Korea as of October 2014

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Sources

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Release date

March 2015

Region

South Korea

Survey time period

August to October 2014

Number of respondents

1,085 respondents

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

Thinking of factors you might take into consideration when searching for products (excluding product cost and shipping fees), how likely are you to consider each of the following factors?

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