During a late 2023 survey carried out among working-age consumers from the United Kingdom (UK), roughly 55 percent of respondents stated they wanted humorous messaging from brands. Approximately 42 percent said the messaging should be motivational in character.
Type of messaging consumers wanted from brands in the United Kingdom as of November 2023
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Attest. (January 17, 2024). Type of messaging consumers wanted from brands in the United Kingdom as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest. "Type of messaging consumers wanted from brands in the United Kingdom as of November 2023." Chart. January 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest. (2024). Type of messaging consumers wanted from brands in the United Kingdom as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest. "Type of Messaging Consumers Wanted from Brands in The United Kingdom as of November 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest, Type of messaging consumers wanted from brands in the United Kingdom as of November 2023 Statista, https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/ (last visited December 22, 2024)
Type of messaging consumers wanted from brands in the United Kingdom as of November 2023 [Graph], Attest, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
