Leading online shopping channels in Spain 2020

Published by Statista Research Department, Oct 24, 2023
In 2020, the most commonly used online shopping channel in Spain were online marketplaces, with approximately three-quarters of internet users reporting that they typically shop through this channel. Brand and company websites followed with 65 percent of responses.

Leading online shopping channels in Spain in 2020

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Release date

November 2021

Region

Spain

Survey time period

May 7 to 21, 2021

Number of respondents

2,900 internet users

Age group

16-74 years

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The original question in Spanish was worded as follows: ¿En qué tipo de páginas suele comprar en internet? (Which type of sites do you normally use to buy online?)
Multiple responses were possible.

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Statistics on " E-commerce in Spain "

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Overview

7

Segments

6

Sites and apps

7

Shopping behavior

8

Payment preferences

5

Further related statistics

17

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