In 2023, there were roughly 4.7 million people among the German-speaking population aged 14 years and older, who reported to be very willing to spend money on newspapers and magazines. This timeline shows the results of a survey on the willingness to spend on magazines and newspapers in Germany from 2019 to 2023. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people with a high willingness to spend money on magazines and newspapers from 2019 to 2023
(in millions)
Information on base:
German-speaking population age 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2019: 23,318 respondents, projected to 70.60 million people
2020: 23,191 respondents, projected to 70.64 million people
2021: 22,563 respondents, projected to 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people
You can find further information on the methodology here.
This question was phrased by the source as follows: "Generally, there are some things one is willing to spend money on, while other things are less important. Which of the items on this list are so important to you, that you would be willing to spend quite a bit of money on them? Subject: magazines, newspapers."
(Original German question: „Für manches ist man ja gerne bereit, Geld auszugeben, anderes ist einem weniger wichtig. Was von dieser Liste hier ist Ihnen so wichtig, dass Sie bereit sind, dafür einiges auszugeben? Thema: Zeitungen, Zeitschriften")
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IfD Allensbach. (June 19, 2023). Number of people with a high willingness to spend money on magazines and newspapers from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/440795/magazines-newspapers-willingness-to-spend-germany/
IfD Allensbach. "Number of people with a high willingness to spend money on magazines and newspapers from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/440795/magazines-newspapers-willingness-to-spend-germany/
IfD Allensbach. (2023). Number of people with a high willingness to spend money on magazines and newspapers from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/440795/magazines-newspapers-willingness-to-spend-germany/
IfD Allensbach. "Number of People with a High Willingness to Spend Money on Magazines and Newspapers from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/440795/magazines-newspapers-willingness-to-spend-germany/
IfD Allensbach, Number of people with a high willingness to spend money on magazines and newspapers from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/440795/magazines-newspapers-willingness-to-spend-germany/ (last visited November 21, 2024)
Number of people with a high willingness to spend money on magazines and newspapers from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/440795/magazines-newspapers-willingness-to-spend-germany/
