Magazines, newspapers: willingness to spend in Germany

In 2024, there were roughly 4.5 million people among the German-speaking population aged 14 years and older, who reported to be very willing to spend money on newspapers and magazines. This timeline shows the results of a survey on the willingness to spend on magazines and newspapers in Germany from 2019 to 2024.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people with a high willingness to spend money on magazines and newspapers from 2019 to 2024 (in millions)

Characteristic	Number of people in millions
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Release date

June 2024

More information

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2019: 23,318 respondents, projected to 70.60 million people
2020: 23,191 respondents, projected to 70.64 million people
2021: 22,563 respondents, projected to 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people

You can find further information on the methodology here.

This question was phrased by the source as follows: "Generally, there are some things one is willing to spend money on, while other things are less important. Which of the items on this list are so important to you, that you would be willing to spend quite a bit of money on them? Subject: magazines, newspapers."
(Original German question: „Für manches ist man ja gerne bereit, Geld auszugeben, anderes ist einem weniger wichtig. Was von dieser Liste hier ist Ihnen so wichtig, dass Sie bereit sind, dafür einiges auszugeben? Thema: Zeitungen, Zeitschriften")

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