Willingness to spend on magazines and newspapers in Germany 2019-2024
In 2024, there were roughly 4.5 million people among the German-speaking population aged 14 years and older, who reported to be very willing to spend money on newspapers and magazines. This timeline shows the results of a survey on the willingness to spend on magazines and newspapers in Germany from 2019 to 2024.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.