This statistic presents the distribution of global online retail website referral traffic and GMV in the first half of 2018, sorted by medium. During the measured period, direct traffic accounted for 57 percent of visits and 73 percent of e-retail GMV.
Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
The analysis set accounts for more than 1 billion shopping visits and more than 20
million transactions. This global data set includes results from digital commerce sites
across more than 2,500 retail sites that span 37 countries. The top five countries —
United States, United Kingdom, Germany, France, and Canada — represent
approximately 61% of the sites.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (January 9, 2019). Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research. "Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium." Chart. January 9, 2019. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research. (2019). Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research. "Distribution of Global Online Retail Website Referral Traffic and Gmv as of 1st Half 2018, by Medium." Statista, Statista Inc., 9 Jan 2019, https://www.statista.com/statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research, Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium Statista, https://www.statista.com/statistics/440603/us-ecommerce-site-traffic-by-medium/ (last visited November 03, 2024)
Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium [Graph], Salesforce Research, January 9, 2019. [Online]. Available: https://www.statista.com/statistics/440603/us-ecommerce-site-traffic-by-medium/
