Global e-commerce referral traffic and GMV 2018, by medium

Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium

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Release date

January 2019

Region

Worldwide

Survey time period

H1 2018

Supplementary notes

The analysis set accounts for more than 1 billion shopping visits and more than 20 million transactions. This global data set includes results from digital commerce sites across more than 2,500 retail sites that span 37 countries. The top five countries — United States, United Kingdom, Germany, France, and Canada — represent approximately 61% of the sites.

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Statistics on " E-commerce in Africa "

Other statistics that may interest you E-commerce in Africa

Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

6

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

10
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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