In 2021, the guitar market retail sales value amounted to approximately 2.02 billion U.S. dollars in the United States, up from around 1.67 billion in the previous year. The figure reached its lowest point in 2009, when the U.S. guitar market retail sales value was around 821 million U.S. dollars.
Retail sales vs. wholesale sales
Retail sales are when guitars are sold in small quantities directly to consumers from a specific establishment such as a department store. Comparatively, wholesale is the selling of guitars in great quantities at a discount to merchants for resale to retailers. Both of these segments have seen growth over the past years. In 2021, the wholesale guitar market value in the U.S. was nearly 1.3 billion U.S. dollars, up from around around 1.1 billion one year earlier. Cumulatively, roughly 3.3 million guitars were sold in the United States in 2021.
Figures include electric guitars, electric bass guitars, acoustic guitars, banjos, dobros, mandolins, and other acoustic fretted instruments, excluding ukuleles.
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The Music Trades. (March 1, 2022). Guitar market retail sales in the United States from 2005 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/440131/us-guitar-market-retail-sales/
The Music Trades. "Guitar market retail sales in the United States from 2005 to 2021 (in million U.S. dollars)." Chart. March 1, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/440131/us-guitar-market-retail-sales/
The Music Trades. (2022). Guitar market retail sales in the United States from 2005 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/440131/us-guitar-market-retail-sales/
The Music Trades. "Guitar Market Retail Sales in The United States from 2005 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/440131/us-guitar-market-retail-sales/
The Music Trades, Guitar market retail sales in the United States from 2005 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/440131/us-guitar-market-retail-sales/ (last visited November 21, 2024)
Guitar market retail sales in the United States from 2005 to 2021 (in million U.S. dollars) [Graph], The Music Trades, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/440131/us-guitar-market-retail-sales/