According to a survey conducted in March 2022 in the United States, 12 percent of online adults said they were very interested in using the metaverse and 24 percent reported being somewhat interested. Overall, 52 percent of Hispanic adults stated they were interested in using the metaverse, and an equal share of Black adults also reported the same. Additionally, white adults had the least amount of interest in using the metaverse, with 46 percent saying there were not at all interested.
Share of internet users in the United States who are interested in using the metaverse as of March 2022, by ethnicity
Characteristic
Very interested
Somewhat interested
Not that interested
Not interested at all
All adults
12%
24%
20%
43%
White
12%
22%
20%
46%
Hispanic
20%
32%
21%
27%
Black
17%
35%
19%
29%
Other race/ethnicity
11%
28%
24%
37%
Created with Highcharts 7.2.2Share of respondents12%12%12%12%20%20%17%17%11%11%24%24%22%22%32%32%35%35%28%28%20%20%20%20%21%21%19%19%24%24%43%43%46%46%27%27%29%29%37%37%Very interestedSomewhat interestedNot that interestedNot interested at allAll adultsWhiteHispanicBlackOther race/ethnicity
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Original question: "Based on what you know, how interested are you in using each of the following? The metaverse, a computer-generated environment in which users can interact with each other via virtual reality technology".
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Morning Consult. (April 11, 2022). Share of internet users in the United States who are interested in using the metaverse as of March 2022, by ethnicity [Graph]. In Statista. Retrieved February 26, 2025, from https://www.statista.com/statistics/1302555/us-adults-using-on-the-metaverse-by-ethnicity/
Morning Consult. "Share of internet users in the United States who are interested in using the metaverse as of March 2022, by ethnicity." Chart. April 11, 2022. Statista. Accessed February 26, 2025. https://www.statista.com/statistics/1302555/us-adults-using-on-the-metaverse-by-ethnicity/
Morning Consult. (2022). Share of internet users in the United States who are interested in using the metaverse as of March 2022, by ethnicity. Statista. Statista Inc.. Accessed: February 26, 2025. https://www.statista.com/statistics/1302555/us-adults-using-on-the-metaverse-by-ethnicity/
Morning Consult. "Share of Internet Users in The United States Who Are Interested in Using The Metaverse as of March 2022, by Ethnicity." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1302555/us-adults-using-on-the-metaverse-by-ethnicity/
Morning Consult, Share of internet users in the United States who are interested in using the metaverse as of March 2022, by ethnicity Statista, https://www.statista.com/statistics/1302555/us-adults-using-on-the-metaverse-by-ethnicity/ (last visited February 26, 2025)
Share of internet users in the United States who are interested in using the metaverse as of March 2022, by ethnicity [Graph], Morning Consult, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1302555/us-adults-using-on-the-metaverse-by-ethnicity/
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