This statistic shows the results of a survey on the reasons for using social media platforms among companies in Germany in 2015 and 2016. During the 2016 survey period it was found that 13 percent of responding companies stated that increasing their revenue was one of their main reasons for the usage of social media.
What is your company's main reason for using social media?
The original German survey question was phrased by the source as follows: "Was ist der Hauptgrund für die Anwendung von Social Media in Ihrem Unternehmen?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
bevh, & Boniversum. (June 7, 2016). What is your company's main reason for using social media? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh, und Boniversum. "What is your company's main reason for using social media?." Chart. June 7, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh, Boniversum. (2016). What is your company's main reason for using social media?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh, and Boniversum. "What Is Your Company's Main Reason for Using Social Media?." Statista, Statista Inc., 7 Jun 2016, https://www.statista.com/statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh & Boniversum, What is your company's main reason for using social media? Statista, https://www.statista.com/statistics/439581/online-retailers-reasons-for-social-media-usage-germany/ (last visited December 21, 2024)
What is your company's main reason for using social media? [Graph], bevh, & Boniversum, June 7, 2016. [Online]. Available: https://www.statista.com/statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
