Quarterly global online shopper conversion rate 2024, by country and region

Published by
Stephanie Chevalier,
Oct 7, 2024

During the first quarter of 2024, 2.7 percent of visits to e-commerce websites in the UK converted to purchases. In Germany, online shopper conversion rates stood at 2.2 percent. 

Mobile takes over e-shopping

Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the last quarter of 2023, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Conversion rate of online shoppers worldwide from 1st quarter 2023 to 2nd quarter 2024, by country and region

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Release date

October 2024

Region

Worldwide

Survey time period

Q1 2023 to Q2 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

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