Quarterly global online shopper conversion rate 2024, by country and region
During the third quarter of 2024, 2.7 percent of visits to e-commerce websites in Switzerland converted to purchases. In the UK, online shopper conversion rates stood at 2.6 percent.
Mobile takes over e-shopping
Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the last quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.