During the first quarter of 2024, 2.3 percent of visits to e-commerce websites in the Netherlands converted to purchases. In the UK, online shopper conversion rates stood at 2.2 percent.
Mobile takes over e-shopping
Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the last quarter of 2023, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.
Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region
Country/region
Q1 '23
Q2 '23
Q3 '23
Q4 '23
Q1 '24
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Salesforce Research. (June 10, 2024). Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Salesforce Research. "Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region." Chart. June 10, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Salesforce Research. (2024). Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Salesforce Research. "Conversion Rate of Online Shoppers Worldwide from 1st Quarter 2023 to 1st Quarter 2024, by Country and Region." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
Salesforce Research, Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region Statista, https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/ (last visited July 27, 2024)
Conversion rate of online shoppers worldwide from 1st quarter 2023 to 1st quarter 2024, by country and region [Graph], Salesforce Research, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/