D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowAccording to a survey on Father’s Day expenditures in the United States, consumers planned to spend a total of about 4.5 billion U.S. dollars on a special outing for Father's Day in 2024. Expenditures for the special day were expected to reach over 22 billion U.S. dollars in total that year.
In 2022, certain groups of people in the United States planned to spend more on gifts for their fathers than others: for example, planned Father’s Day spending among male consumers was expected to come to a total of around 200 million U.S. dollars. In contrast, female consumers were estimated to spend about 145 million U.S. dollars in total. In addition, average expected spend for Father’s Day was highest among people living in the West compared to Americans living in other parts of the country.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.