Genres watched by video-on-demand users in Italy 2021

Published by
Julia Stoll,
Sep 21, 2023
The most watched online video genres in Italy were TV shows, TV films, and fiction, according to 61 percent of people interviewed in a survey from 2021. Second came movies, with 52 percent of respondents.

Share of video-on-demand users in Italy as of 2021, by genre

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Sources

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Release date

May 2022

Region

Italy

Survey time period

2021

Number of respondents

12,000 interviews

Supplementary notes

Question: "Negli ultimi 7 giorni lei ha utilizzato le seguenti piattaforme? Quali generi ha visto?" - Have you used the following platforms in the last 7 days? What genres did you see?

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Statistics on " Video-on-demand in Italy "

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Overview

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Segments

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5

Consumer behavior

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Topics

Video-on-demand in ItalyVideo streaming in EuropeSubscription video-on-demand services in EuropeOnline video in EuropeInternet usage in Italy
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