During a 2023 survey of ad buyers from the United Kingdom, it was found that 30 percent of digital out-of-home campaigns were bought through programmatic means only. On top, 38 percent purchased their campaigns with a mix of direct and programmatic means.
Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method
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Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method
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VIOOH. (October 5, 2023). Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1455119/dooh-campaigns-purchase-method-uk/
VIOOH. "Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method." Chart. October 5, 2023. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1455119/dooh-campaigns-purchase-method-uk/
VIOOH. (2023). Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1455119/dooh-campaigns-purchase-method-uk/
VIOOH. "Distribution of Digital Out-of-home (Dooh) Advertising Campaigns in The United Kingdom (Uk) as of October 2023, by Purchase Method." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1455119/dooh-campaigns-purchase-method-uk/
VIOOH, Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method Statista, https://www.statista.com/statistics/1455119/dooh-campaigns-purchase-method-uk/ (last visited February 21, 2025)
Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method [Graph], VIOOH, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1455119/dooh-campaigns-purchase-method-uk/
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