Of the many vacuum cleaners on offer in Great Britain, Dyson is by far the most popular brand. In 2020, an estimated 10.57 million peoples used them, which was more than three times the number of Hoover users. The American brand Hoover was once so popular in Britain that the brand name became synonymous with the term “vacuum cleaner”. Despite the industry now being dominated by Dyson, the term “hoover” is still widely used today.
Dyson
Founded in 1991 by the British inventor Sir James Dyson, the company is best known for its vacuum cleaners. However, it manufactures many other products such as hand dryers, air purifiers and bladeless fans. It is now a global brand that has seen its worldwide annual revenue increase significantly in recent years, rising from 0.89 billion GBP in 2010 to 4.4 billion by 2018. In 2019, Dyson made plans to move its headquarters from the UK to Singapore. The company also announced that it would be building its first-ever electric vehicle factory there.
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Kantar. (July 14, 2022). Brands of vacuum cleaners ranked by number of users in Great Britain in 2021 (in 1,000s) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/437720/leading-brands-of-vacuum-cleaners-in-the-uk/
Kantar. "Brands of vacuum cleaners ranked by number of users in Great Britain in 2021 (in 1,000s)." Chart. July 14, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/437720/leading-brands-of-vacuum-cleaners-in-the-uk/
Kantar. (2022). Brands of vacuum cleaners ranked by number of users in Great Britain in 2021 (in 1,000s). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/437720/leading-brands-of-vacuum-cleaners-in-the-uk/
Kantar. "Brands of Vacuum Cleaners Ranked by Number of Users in Great Britain in 2021 (in 1,000s)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/437720/leading-brands-of-vacuum-cleaners-in-the-uk/
Kantar, Brands of vacuum cleaners ranked by number of users in Great Britain in 2021 (in 1,000s) Statista, https://www.statista.com/statistics/437720/leading-brands-of-vacuum-cleaners-in-the-uk/ (last visited December 30, 2024)
Brands of vacuum cleaners ranked by number of users in Great Britain in 2021 (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/437720/leading-brands-of-vacuum-cleaners-in-the-uk/