This statistic displays what luxury goods consumers use social media for when browsing or gathering ideas related to luxury purchases in the UK and Europe, according to a Deloitte survey conducted in November and December 2014. In Europe, luxury consumers tended to look at trusted comments and recommendations about products more than UK consumers.
Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014
Characteristic
UK
Europe
To look for the latest trends
58%
59%
To look at trusted comments/recommendations about products
29%
49%
To look for new (collection) releases
33%
48%
For idea generation
25%
44%
To gather information about prices
46%
40%
To check what gifts friends and/or family want
42%
30%
To gather information about discounts/promotions/sales
All with yearly household income (before tax) of at least 100,000 GBP/EUR or CHF150K
Supplementary notes
* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number for each country not given).
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Deloitte. (April 1, 2015). Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte. "Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014." Chart. April 1, 2015. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte. (2015). Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte. "Luxury Consumers' Usage of Social Media When Browsing/Gathering Ideas in The United Kingdom (Uk) and Europe as of 2014." Statista, Statista Inc., 1 Apr 2015, https://www.statista.com/statistics/437237/luxury-consumer-social-media-usage-uk-europe/
Deloitte, Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014 Statista, https://www.statista.com/statistics/437237/luxury-consumer-social-media-usage-uk-europe/ (last visited November 17, 2024)
Luxury consumers' usage of social media when browsing/gathering ideas in the United Kingdom (UK) and Europe as of 2014 [Graph], Deloitte, April 1, 2015. [Online]. Available: https://www.statista.com/statistics/437237/luxury-consumer-social-media-usage-uk-europe/
