This statistic illustrates the benefits of buying luxury products in-store according to European luxury consumers as of November and December 2014, split by age. The results of the Deloitte survey showed that between 70 and 80 percent of consumers across each age group believed that seeing and touching a product was one of the main benefits of in-store purchasing.
Benefits of buying luxury products in-store according to luxury consumers in Europe as of 2014, by age group*
all with yearly household income (before tax) of at least 100,000 GBP/EUR or CHF150K
Method of interview
Online survey
Supplementary notes
* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number for each country not given).
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Deloitte. (April 1, 2015). Benefits of buying luxury products in-store according to luxury consumers in Europe as of 2014, by age group* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/437220/luxury-consumer-benefits-in-store-purchasing-europe/
Deloitte. "Benefits of buying luxury products in-store according to luxury consumers in Europe as of 2014, by age group*." Chart. April 1, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/437220/luxury-consumer-benefits-in-store-purchasing-europe/
Deloitte. (2015). Benefits of buying luxury products in-store according to luxury consumers in Europe as of 2014, by age group*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/437220/luxury-consumer-benefits-in-store-purchasing-europe/
Deloitte. "Benefits of Buying Luxury Products In-store According to Luxury Consumers in Europe as of 2014, by Age Group*." Statista, Statista Inc., 1 Apr 2015, https://www.statista.com/statistics/437220/luxury-consumer-benefits-in-store-purchasing-europe/
Deloitte, Benefits of buying luxury products in-store according to luxury consumers in Europe as of 2014, by age group* Statista, https://www.statista.com/statistics/437220/luxury-consumer-benefits-in-store-purchasing-europe/ (last visited November 21, 2024)
Benefits of buying luxury products in-store according to luxury consumers in Europe as of 2014, by age group* [Graph], Deloitte, April 1, 2015. [Online]. Available: https://www.statista.com/statistics/437220/luxury-consumer-benefits-in-store-purchasing-europe/
