E-commerce user penetration in Belgium 2010-2023, by region

Published by
Koen van Gelder,
Mar 27, 2024

In 2023, the Flanders region had the highest e-commerce user penetration rate in Belgium, at nearly 70 percent, compared to 58 percent in the Walloon region in the south. In the period between 2010 and 2023, the share of the Belgian population making online purchases significantly increased across all regions in the country.

Share of the population buying online in Belgium from 2010 to 2023, by region

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Release date

March 2024

Region

Belgium

Survey time period

2010 to 2023

Age group

16-74 years

Special properties

last online purchase made in the previous three months

Method of interview

Online survey

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Overview

6

E-commerce adoption

8

Leading websites

8

Online shopping behavior

5

Emerging trends

6

Further related statistics

18

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Online fashion in BelgiumE-commerce in Belgium
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