This statistic shows the main reasons luxury consumers in the United Kingdom purchase new items, listed by age group. As of the Deloitte survey (conducted in November and December 2014), 24 percent of luxury consumers in the 18 to 34 age group purchased items because they were on trend, compared to only seven percent of those in the 35 and older age group.
Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age
UK adults, all with yearly household income (before tax) of at least 100,000 GBP
Method of interview
Online survey
Supplementary notes
* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number of UK respondents not given).
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Deloitte. (April 1, 2015). Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte. "Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age." Chart. April 1, 2015. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte. (2015). Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte. "Main Reasons Luxury Consumers Purchase New Items in The United Kingdom (Uk) as of 2014, by Age." Statista, Statista Inc., 1 Apr 2015, https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte, Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age Statista, https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/ (last visited July 27, 2024)
Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age [Graph], Deloitte, April 1, 2015. [Online]. Available: https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
