This statistic shows the main reasons luxury consumers in the United Kingdom purchase new items, listed by age group. As of the Deloitte survey (conducted in November and December 2014), 24 percent of luxury consumers in the 18 to 34 age group purchased items because they were on trend, compared to only seven percent of those in the 35 and older age group.
Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age
UK adults, all with yearly household income (before tax) of at least 100,000 GBP
Method of interview
Online survey
Supplementary notes
* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number of UK respondents not given).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (April 1, 2015). Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte. "Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age." Chart. April 1, 2015. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte. (2015). Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte. "Main Reasons Luxury Consumers Purchase New Items in The United Kingdom (Uk) as of 2014, by Age." Statista, Statista Inc., 1 Apr 2015, https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
Deloitte, Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age Statista, https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/ (last visited December 19, 2024)
Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age [Graph], Deloitte, April 1, 2015. [Online]. Available: https://www.statista.com/statistics/437051/luxury-consumer-purchase-reasons-united-kingdom-uk/
