In 2023, there were about 8.93 million people among the German-speaking population aged 14 years and older who had purchased at least one e-book within the past 12 months. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023
(in millions)
Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2019: 23,318 respondents, projected to 70.60 million people
2020: 23,191 respondents, projected to 70.64 million people
2021: 22,563 respondents, projected to 70.54 million people
2022: 22,015 respondents, projected to 70.60 million people
2023: 23,524 respondents, projected to 70.08 million people
You can find further information on the methodology here.
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IfD Allensbach. (June 19, 2023). Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach. "Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach. (2023). Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach. "Number of People Who Purchased at Least One E-book within The past 12 Months in Germany from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach, Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/436735/e-book-purchases-germany/ (last visited November 23, 2024)
Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/436735/e-book-purchases-germany/
