In 2023, there were about 8.93 million people among the German-speaking population aged 14 years and older who had purchased at least one e-book within the past 12 months. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023
(in millions)
Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2019: 23,318 respondents, projected to 70.60 million people
2020: 23,191 respondents, projected to 70.64 million people
2021: 22,563 respondents, projected to 70.54 million people
2022: 22,015 respondents, projected to 70.60 million people
2023: 23,524 respondents, projected to 70.08 million people
You can find further information on the methodology here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IfD Allensbach. (June 18, 2023). Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach. "Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions)." Chart. June 18, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach. (2023). Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach. "Number of People Who Purchased at Least One E-book within The past 12 Months in Germany from 2019 to 2023 (in Millions)." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/436735/e-book-purchases-germany/
IfD Allensbach, Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/436735/e-book-purchases-germany/ (last visited December 24, 2024)
Number of people who purchased at least one e-book within the past 12 months in Germany from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/436735/e-book-purchases-germany/
