According to the most recent data on the penetration of different media formats among men and women in Spain, the internet reached 88.8 percent of men and 86.5 percent of women in the country in 2023.The penetration rate of newspapers was higher among men in Spain that year, while magazines reached a higher share of women at that time.
Share of people using different media in Spain between September and December 2023, by media type and gender
Audience for the different media types was measured as follows:
Daily newspapers - readers/day
Supplements - readers/week
Magazines - readers/publication period
Radio - listeners/day
Television - viewers/day
Outdoor advertising - seen content/week
Cinema - viewers/week
Internet - users/day
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AIMC (Spain). (April 5, 2023). Share of people using different media in Spain between September and December 2023, by media type and gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain). "Share of people using different media in Spain between September and December 2023, by media type and gender." Chart. April 5, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain). (2023). Share of people using different media in Spain between September and December 2023, by media type and gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain). "Share of People Using Different Media in Spain between September and December 2023, by Media Type and Gender." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
AIMC (Spain), Share of people using different media in Spain between September and December 2023, by media type and gender Statista, https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/ (last visited December 23, 2024)
Share of people using different media in Spain between September and December 2023, by media type and gender [Graph], AIMC (Spain), April 5, 2023. [Online]. Available: https://www.statista.com/statistics/436527/media-penetration-in-spain-by-media-type-and-gender/
