Out-of-home advertising penetration in Spain 2006-2023

Published by
Michele Majidi,
Jun 17, 2024
The share of individuals who noticed out-of-home advertising in Spain in 2023 stood at 79.6 percent, marking a decrease from the previous year's value of 77.1 percent.

Share of individuals that noticed out-of-home (OOH) advertising in Spain from 2006 to 2023

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Release date

2024

Region

Spain

Survey time period

2006 to 2023

Number of respondents

41,655 respondents

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

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Spanish
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Overview

6

Traditional media

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Digital media

7

Leading players

4

Consumer perception

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Advertising in SpainAdvertising in EuropeAdvertising in the NordicsDigital advertising in EuropeAdvertising in Poland
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