Canada: success metrics of digital video campaigns 2015

Most important digital video campaign success metrics according to advertising executives in Canada as of March 2015

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Sources

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Release date

June 2015

Region

Canada

Survey time period

February 2, 2015 to March 13, 2015

Number of respondents

130 respondents

Special properties

Canadian advertising executives

Supplementary notes

Question: What is the most important success metric for your digital campaign?
CTR - click-thru-rate
GRP/ TRP - gross/ targeted rating point

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Statistics on " Digital entertainment and media in Canada "

Other statistics that may interest you Digital entertainment and media in Canada

Overview

5

Video and TV

7

Music and audio

8

Audiobooks & e-books

7

Games

8

Further related statistics

7
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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