This statistic displays the findings of a survey regarding the attitudes towards trusting various organizations with personal data usage in the United Kingdom (UK) in 2019, by age. Marketing and advertising companies are among those with the lowest level of trust across all age groups, with just three percent of those aged 45-54 saying they would trust such companies with the use of their personal data ethically.
Which, if any, of the following, would you trust to use personal data about you ethically ?
Characteristic
18-24
25-34
35-44
45-54
55+
Central Government
29%
26%
33%
28%
30%
Emergency services (e.g police, fire etc.)
47%
47%
51%
43%
48%
My local authority
29%
30%
32%
29%
31%
NHS and healthcare providers
54%
59%
58%
54%
62%
Online retailers (e.g. Amazon, Ebay etc.)
8%
13%
11%
11%
8%
Offline retailers (i.e. physical shops)
8%
8%
7%
6%
5%
Banks, building societies (e.g. Halifax, Barclays etc.)
33%
38%
41%
40%
48%
Credit card companies
12%
20%
22%
22%
31%
Medical research charities (e.g. Cancer Research UK, MS Society etc.)
26%
25%
24%
26%
25%
Marketing and advertising companies (e.g. Saatchi & Saatchi, JCDecaux etc.)
7%
3%
2%
3%
1%
Insurance Companies (e.g. Aviva, Direct Line etc.)
15%
20%
19%
18%
22%
Social media organisations (e.g. LinkedIn, Facebook, Instagram etc.)
8%
8%
6%
5%
3%
Universities
36%
24%
20%
17%
10%
Family and friends
36%
35%
37%
33%
33%
Utility providers (i.e. energy, water and telecoms companies)
Question as phrased by the source: "Thinking about how organisations indicate to you that they are using data ethically… In general, which, if any, of the following would you trust to use personal data about you ethically? (Please select all that apply)"
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The ODI. (November 12, 2019). Which, if any, of the following, would you trust to use personal data about you ethically ? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI. "Which, if any, of the following, would you trust to use personal data about you ethically ?." Chart. November 12, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI. (2019). Which, if any, of the following, would you trust to use personal data about you ethically ?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI. "Which, If Any, of The Following, Would You Trust to Use Personal Data about You Ethically ?." Statista, Statista Inc., 12 Nov 2019, https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI, Which, if any, of the following, would you trust to use personal data about you ethically ? Statista, https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/ (last visited November 22, 2024)
Which, if any, of the following, would you trust to use personal data about you ethically ? [Graph], The ODI, November 12, 2019. [Online]. Available: https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
