Breakdown of the global women's denim market by jean fit 2015

This statistic shows the distribution of the women's denim market worldwide in 2015, by jean fit. In that year, 76 percent of all women's jeans products were skinny fit. The global denim jeans market is being driven by the expanding urban population; increase in the number of white-collar employees, changing perceptions about "executive wear" and the resulting acceptance of jeans as business casual attire for men. The growing base of women in the workforce also represents a key market force together with other factors such as innovation in material design and style such as digitally printed jeans, vegan fabrics, sophisticated weaves, superior stretch performance and novel fiber blends.