This statistic shows a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69 percent compared to 2016, making it the fastest-growing online advertising format.
Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017
(in million GBP)
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Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017
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* Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools." ** Includes recruitment, property and automotive listings. Mobile video is a subcategory of video advertising. Mobile social is a subcategory of social media advertising. In 2016, a figure for mobile social media advertising was not provided by the source.
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IAB UK. (April 25, 2018). Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP) [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK. "Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)." Chart. April 25, 2018. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK. (2018). Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP). Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK. "Digital Advertising Formats Ranked by Advertising Expenditure in The United Kingdom (Uk) in 2016 and 2017 (in Million Gbp)." Statista, Statista Inc., 25 Apr 2018, https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
IAB UK, Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP) Statista, https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/ (last visited March 15, 2025)
Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP) [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www.statista.com/statistics/435781/digital-advertising-formats-ranked-by-spending-uk/
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