Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend

Published by Statista Research Department, Jan 10, 2023
This statistic shows a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69 percent compared to 2016, making it the fastest-growing online advertising format.

Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2018

Region

United Kingdom

Survey time period

2016 and 2017

Supplementary notes

* Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools."
** Includes recruitment, property and automotive listings.
Mobile video is a subcategory of video advertising. Mobile social is a subcategory of social media advertising.
In 2016, a figure for mobile social media advertising was not provided by the source.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Native advertising in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Native advertising in the United Kingdom (UK)

Overview

6

Advertising agencies

6

Consumer attitudes

5

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.