Canada: company marketing budget shift to social media usage 2014, by company size
This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives who had their marketing budgets shift from paid media to social media in Canada as of June 2014, by company size. During the reported period, executives belonging to companies with 1,000 employees or more who reported shifting marketing budgets stated that 48 percent of their marketing budget had shifted to social media over time.
